Walmart Buyers Ask WIIFM? (What's In It For Me?)

For thousands of consumer products suppliers, Walmart represents a dedicated business in itself with its own complex set of procedures and challenges. Obviously, the upside potential is tremendous. With nearly 4,700 stores in the U.S., the company's combined selling space is estimated to be roughly 34 square miles. Most suppliers with a long-term Walmart relationship dedicate great resources to the effort. According to the latest Retailing Today Walmart Supplier Survey, over 60 percent employ 40...